Every cannabis innovation is marked by its pivotal moments. The first was cannabinoids. Next came concentrates. Now the focus has shifted to the terpenes aromatic compounds which give cannabis its distinctive character. Of them, Cannabis terpenes are the most sought-after ingredient for industry, not just for their flavor, but also because of the authenticity they bring to products.
Why Terpenes from Cannabis are Changing Expectations
For decades, brands relied on botanical blends to mimic cannabis strains. Mixtures of citrus, lavender or pine are able to provide a rough idea of a strain’s profile however they cannot accurately capture the fullness of the strain. Cannabis-derived terpenes have set the standard for Terpenes. Terpenes like these are extracted from cannabis and hemp offering a full-spectrum aroma that mimics the live flower.
Image credit: massterpenes.com
Customers can tell the distinction. Instead of tasting artificial, like “blueberry candy” or “artificial lime,” these terpenes deliver spicy, earthy, and resinous notes cannabis lovers instantly recognise. This is the reason why many brands are turning to Cannabis Terpenes derived from Cannabis in preference to synthetic versions.
Live Resin Terpenes The Rise of a New Class of Terpenes
One of the most exciting developments is the introduction of Live resin Terpenes. Contrary to the traditional method, which begin with curing plant material, and then flash freeze it, the live resin extraction starts with fresh, flash-frozen cannabis. This method keeps volatile substances which are usually lost when cannabis is dried.
The result is a terpene flavor so intense that it is like breathing in the essence of a freshly harvested plant. The result is that the producers can create products with the best flavor and smell. This gives consumers the chance to enjoy cannabis in its purest form, something that even experienced smokers will find impressive.
Live Terpenes and the Cold-Cure Revolution
Cold-cure extraction of live terpenes is opening up new possibilities. By reducing the amount of heat that is applied during the process, curing cold preserves delicate aromatic molecules that are the basis of every strain’s unique character. This results in terpenes which have a greater “loud” and evocative. They provide an additional dimension to food concentrates, edibles and vapes.
Labeling “cold-cured, live Terpenes that have been cured with cold”, on the other it isn’t only an advertising strategy. It’s a pledge to quality that brands are making. It gives consumers an authenticity they want.
Cannabis Derived Terpenes for Every Market
Not every producer requires the most powerful, loudest series. There are a variety of Cannabis Derived Terpenes (CDT) as well as Hemp Derived Terpenes (HDT) options. The CDTs are thought of as the top, and typically taste like pure live resin. HDTs serve as an affordable product for small-scale brands or people who want to switch from botanical terpenes.
There’s something to suit anyone in the market, from small-scale craft extractors to larger-scale companies looking to connect with mainstream audiences. This is a sign that the market for terpenes has matured. High-quality, authentic products aren’t limited to luxury brands now.
Terpene authenticity is crucial.
The concept of authenticity has more to do with trust than the taste. The public is more educated than ever before, consuming labels and researching ingredients prior to purchasing. Products that are infused with Cannabis derived terpenes are trusted since they are a reflection of the true essence of cannabis and not an imitation.
In an industry that’s trying to dispel misinformation and stigma authenticity builds trust. Whether it’s live resin terpenes capturing freshness or live terpenes showcasing delicate nuances, these ingredients are helping brands stand out while aligning with consumer demand for transparency.
Final Thoughts
Cannabis is more than cannabinoids. It’s about a complete sensory experience, which includes the aroma of the room and the flavor that lasts in the mouth and the subtle flavors that make each one unique. In embracing Cannabis derived terpenes producers move past imitation and into the future defined by the authenticity.
Markets are showing that the quality of terpenes can be increased as quickly as the consumers’ expectations. With cannabis-derived Terpenes being available in multiple tiers, brands can improve their offerings and consumers will be able to taste cannabis as it was intended to be enjoyed.
